Senior Product Manager - Embedded Finance

Avalara is an AI-first company that specializes in tax compliance solutions. They are seeking a Senior Product Manager with deep payment experience to lead the development of embedded finance capabilities, managing the product roadmap and collaborating with various teams to ensure successful delivery and adoption.

Responsibilities:

• Lead the product roadmap strategy
• Develop the strategy for financial products within Avalara's ecosystem, tied to company and business-unit goals
• Define and maintain a clear roadmap for your product area
• Translate strategy into measurable outcomes, success metrics, and north-star goals
• Understand customer segments (accounting firms, merchants, platforms, marketplaces), their money movement workflows, and where embedded finance and tax intersect
• Lead structured discovery using interviews, journey mapping, data analysis, and experiments to validate problems and solutions
• Write clear PRDs and create artifacts that balance customer value, regulatory and risk requirements, technical feasibility, and usability
• Partner with Engineering and Design, and discover solutions to customer problems, break the work into well-defined increments, and ship iterative, high-quality releases
• Use analytics, experimentation, and cohort analysis to understand performance, promote prioritization, and identify opportunities to improve conversion, adoption, and economics
• Use AI tools (e.g., ChatGPT, v0, Figma Make, Cursor) to accelerate research and summarize insights
• Own your domain—driving clarity of goals, scope, trade-offs, and timelines for partners
• Support Sales, Customer Success, Marketing, and Support with positioning, collateral inputs, demos, and training; gather feedback from these stakeholders to inform your roadmap
• Represent the Embedded Finance roadmap and results to senior leadership in a concise, data-backed way

Requirements:

• 6+ years of product management experience building and scaling software products
• 4+ years in FinTech/payments, specifically in areas such as acquiring, card issuing, payment gateways, ACH/wires, payouts, or similar
• Hands-on experience with embedded finance or BaaS products, in B2B SaaS, platforms, or marketplaces
• Familiarity with lending / credit products (e.g., vendor financing, working capital, invoice financing, card-based credit, or underwriting platforms)
• Technical fluency: you can work with APIs, webhooks, event-driven systems, and understand how ledgers, reconciliation, and risk systems fit together
• Experience building a roadmap, prioritizing ruthlessly, and shipping products that improved important business and customer metrics
• Experience navigating ambiguous problem spaces, align diverse partners, and make clear, principled trade-offs
• Comfort using AI tools in your workflow for analysis, synthesis, documentation, and brainstorming—paired with a sense for when human judgment must lead
• Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, Business, Economics, or similar) or equivalent practical experience
• Experience working with tax, accounting, ERP, or billing systems and integrating payments or financing into those workflows
• Experience in either a high-growth SaaS or platform environment where you've built 0→1 and scaled 1→n products
• Bonus if you have lending experience
• Prior work with global payments and cross-border money movement a plus