Senior Manager, B2B Marketing

A Place for Mom is a leading platform guiding families through every stage of the aging journey. The Senior Manager, B2B Marketing will lead marketing strategy and execution for the company's Community, Healthcare, and Home Care businesses, focusing on developing campaigns and messaging to engage senior living communities and healthcare organizations.

Responsibilities:

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning
• Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners
• Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations
• Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative
• Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap
• Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy
• Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights
• Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams

Requirements:

• Bachelor's degree required
• 5+ years of experience in B2B marketing for high-growth, customer-centric digital companies
• Self-motivated and resourceful with the ability to think strategically and work independently; energized by a hands-on culture
• Past experience being focused on the customer and driving real customer insights that led to breakthrough results
• Highly passionate about customer experience with a track record of using customer insights to drive breakthrough results
• Previous success executing complex marketing programs for small to mid-sized digital focused brands
• Excellent analytical, communication and presentation skills; must be action-oriented
• Collaborative team player, ready to share success across a high-performing marketing team
• Ability to handle obstacles, and feedback with perseverance, creativity, and positivity
• Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc
• Experience managing external agencies including brand agency, PR agency, and other creative partners
• Fluent in being able to translate and drive growth across brand and performance channels simultaneously
• Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling partner-facing messaging across multiple channels
• Experience in senior living, healthcare, home care, or adjacent industries preferred