Sr. Product Owner with Salesforce Marketing Cloud and B2B , B2C marketing experience

Droisys is an innovation technology company focused on helping companies accelerate their digital initiatives. They are seeking an experienced Product Owner to lead the strategy and execution of marketing technology initiatives across B2C and B2B2C business models, primarily utilizing Salesforce Marketing Cloud.

Responsibilities:

• Own the marketing automation product roadmap aligned with business and GTM objectives
• Define product vision, priorities, and success metrics for marketing automation capabilities
• Make data-driven decisions to identify, prioritize, and solve key customer and business problems
• Partner with Marketing, Sales, Commerce, IT, and Product teams across business units to ensure alignment on customer journeys, messaging, and growth initiatives
• Support and optimize new customer acquisition as well as upsell and cross-sell marketing strategies
• Drive channel growth through SEO-informed strategies and marketing automation alignment
• Identify and expand channel partnerships to increase reach and conversion
• Manage backlog, user stories, and sprint planning using Agile methodologies
• Lead implementation, enhancement, and optimization of:
• Salesforce Marketing Cloud Engagement
• Oracle Eloqua
• Lead experimentation programs including A/B and multivariate testing
• Drive funnel optimization across acquisition, engagement, and conversion stages
• Oversee campaign orchestration, customer journeys, segmentation, and personalization
• Ensure optimal use of email, mobile, and digital engagement channels
• Drive improvements in deliverability, engagement, and conversion metrics
• Define and track KPIs for marketing automation and growth initiatives
• Work closely with:
• Marketing teams for campaign execution and lifecycle programs
• Sales and CRM teams for lead management and customer data alignment
• Data and analytics teams for performance insights
• Engineering/IT teams for integration and technical delivery
• Ensure seamless integrations between marketing platforms and core systems such as CRM (e.g., Salesforce) and CDP or data warehouse
• Define data models, segmentation strategies, and governance practices
• Ensure compliance with privacy regulations (GDPR, CAN-SPAM, CCPA, etc.)
• Define and track KPIs for marketing automation initiatives
• Analyze campaign and journey performance to drive optimization
• Identify opportunities for new features, automation, and personalization

Requirements:

• Overall 10 years of professional experience, including 5+ years in product ownership within marketing technology or marketing automation roles
• Experience supporting B2C, and B2B2C marketing models
• Strong understanding of customer journeys and lifecycle marketing
• Strong understanding of lead management and scoring
• Strong understanding of segmentation and personalization strategies
• Experience with Salesforce Marketing Cloud Engagement
• Experience with Oracle Eloqua
• Experience working in Agile/Scrum environments
• Ability to translate business requirements into technical user stories