Typeface is a company that helps major brands create personalized marketing campaigns quickly. The Business Development Representative will be responsible for outbound prospecting to identify and engage potential buyers, converting them into qualified sales opportunities.
Responsibilities:
- Own outbound prospecting across a defined book of business
- Research, prioritize, and engage ICP accounts using: LinkedIn Sales Navigator, ZoomInfo, Intent platforms (e.g., Common Room, Bombora, etc.)
- Run multi-channel sequences (email, LinkedIn, phone, video)
- Identify buying signals and tailor outreach based on account activity
- Book qualified meetings for Account Executives
- Maintain accurate activity, lead, and account data in CRM
- Consistently exceed monthly outbound meeting and pipeline targets