Senior Growth Marketing Manager

Archera is a company that empowers organizations to optimize their cloud costs through innovative FinTech solutions. They are seeking a Senior Growth Marketing Manager who will own the content engine, drive organic visibility, and support growth initiatives through various marketing strategies, including SEO and content production.

Responsibilities:

• Own and execute SEO and GEO strategy (including keyword + topic cluster research, page optimization, and AI search visibility)
• Build, write, and ship original content from scratch across formats: long-form editorial (blogs, deep dives, guides), short-form copy (email, social, ad creative), case studies, and thought leadership, without waiting to be assigned topics
• Repurpose existing content across channels
• Design and build email nurtures and automations, including persona-based drip sequences and triggered workflows
• Produce gated content pieces (playbooks, research reports, templates, and how-to guides) from concept through design brief, copy, and launch
• Collaborate on website messaging and landing page copy. Run A/B tests and CRO motions
• Collaborate with SMEs across Product, Sales, and Customer Success to generate campaigns, customer stories, and use cases that fuel the content calendar
• Support demand generation campaigns across paid, owned, and earned channels
• Assist with other growth channel initiatives (webinars, co-marketing, partner content, events) as needed, contributing ideas and flagging opportunities
• Track and report on content performance metrics (organic traffic, MQLs, engagement, asset downloads, pipeline contribution) and use data to iterate

Requirements:

• 5+ years of experience in content, performance, or demand generation marketing at a B2B SaaS or technology company, ideally with experience at a scaleup or growth-stage company where you had to build rather than maintain
• Exceptional writing and editing skills: long-form editorial, short-form copy, email, landing pages, and gated assets
• Demonstrated track record of building and executing SEO and AEO/GEO programs that drove measurable organic traffic growth and pipeline contribution
• Experience building email nurture programs and automations in HubSpot (or comparable MAP)
• Strong understanding of modern search, including AI-driven discovery
• Data-fluent: comfortable in GA4, HubSpot reporting, or similar tools to track content performance and iterate based on what you find
• Strong familiarity and interest in AI optimizations in day-to-day work. Utilizing AI tools, building agents and automation, etc
• Background in fintech, cloud infrastructure, FinOps, or enterprise B2B SaaS
• Experience with video content, webinar production, or podcast content as a format you've operated (not just contributed to)
• Working knowledge of paid social and/or paid search (LinkedIn Ads, Google Ads), enough to write effective ad copy and understand what makes paid content work alongside organic
• Familiarity with ABM platforms, intent data tools, or marketing attribution tools (e.g., 6sense, Clearbit, Demandbase)