Business Analyst

Empower is a fast-growing, profitable startup focused on transforming the gig economy for drivers. They are seeking a highly motivated Business Analyst to identify and implement data-driven strategies to enhance customer acquisition and engagement while supporting various operational initiatives.

Responsibilities:

• Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage
• Hands-on assistance managing dynamic and growing marketplaces using custom dashboards
• Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives
• Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness
• Draft copy for and implement email, text, and other digital communication and marketing campaigns
• Run and expand Empower’s vehicle-exterior advertising program
• Run and expand Empower’s in-vehicle marketing efforts
• Help create content for Empower’s unpaid, organic social media campaigns
• Help manage paid media campaigns to maximize ROI

Requirements:

• Bachelor's or other 4-year degree with high academic achievement
• 0-2 years of post college professional experience, ideally in a fast paced environment
• Experience in data analytics (proficiency with Excel/Google Sheets required)
• An innate understanding of ROI
• Ambitious and dependable
• Experience with SQL/R/Python is a plus