Product Manager II, Downstream Marketing

Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions. The Product Manager II will lead the execution of downstream marketing strategies for Foot & Ankle product lines, driving revenue growth through customer-centric approaches and collaboration with internal stakeholders.

Responsibilities:

• Lead downstream strategy development for both sustaining and NPI product lines
• Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
• Lead commercial launch strategy, tactics, and execution
• Develop and execute pricing strategies
• Know marketing communication channels and how to effectively utilize them
• Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
• Develop deep clinical and technical knowledge for assigned product lines
• Develop and communicate objectives for clinical studies and testing to support claims and messaging
• Present frequently to senior leadership team
• Work closely with sales training / sales enablement to set training strategy for the product or portfolio
• Provide responsive sales support
• Communicate frequently with top sellers to understand needs and opportunities
• Partner with distributors to identify targets and assist in selling activities
• Partner with medical education to create events and agendas
• Lead surgeon training for assigned product lines
• Present product features, benefits, and surgical techniques to surgeon customers
• Communicate frequently with customers to deeply understand unmet needs and growth opportunities
• Maintain a strong understanding of the competitive landscape and market trends
• Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
• Develop and track KPIs
• Work closely with demand planning to develop forecasts for assigned product lines
• Support the field inventory team to optimize inventory usage
• Assist upstream marketing in product development activities
• Support product rationalization and obsolescence strategies and execution

Requirements:

• Bachelor's degree
• 4+ years of medical device marketing or sales experience
• Ability to travel up to 50% of the time
• Ability to sit and stand for long periods of time
• Ability to work in an office and manufacturing environment as required
• Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
• Strong analytical and problem-solving skills
• Demonstrated success in cross-functional collaboration
• Excellent presentation and interpersonal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)