Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions. The Product Manager II will lead the execution of downstream marketing strategies for Foot & Ankle product lines, driving revenue growth through customer-centric approaches and collaboration with internal stakeholders.
Responsibilities:
- Lead downstream strategy development for both sustaining and NPI product lines
- Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
- Lead commercial launch strategy, tactics, and execution
- Develop and execute pricing strategies
- Know marketing communication channels and how to effectively utilize them
- Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
- Develop deep clinical and technical knowledge for assigned product lines
- Develop and communicate objectives for clinical studies and testing to support claims and messaging
- Present frequently to senior leadership team
- Work closely with sales training / sales enablement to set training strategy for the product or portfolio
- Provide responsive sales support
- Communicate frequently with top sellers to understand needs and opportunities
- Partner with distributors to identify targets and assist in selling activities
- Partner with medical education to create events and agendas
- Lead surgeon training for assigned product lines
- Present product features, benefits, and surgical techniques to surgeon customers
- Communicate frequently with customers to deeply understand unmet needs and growth opportunities
- Maintain a strong understanding of the competitive landscape and market trends
- Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
- Develop and track KPIs
- Work closely with demand planning to develop forecasts for assigned product lines
- Support the field inventory team to optimize inventory usage
- Assist upstream marketing in product development activities
- Support product rationalization and obsolescence strategies and execution
Requirements:
- Bachelor's degree
- 4+ years of medical device marketing or sales experience
- Ability to travel up to 50% of the time
- Ability to sit and stand for long periods of time
- Ability to work in an office and manufacturing environment as required
- Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
- Strong analytical and problem-solving skills
- Demonstrated success in cross-functional collaboration
- Excellent presentation and interpersonal communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)