Regional Marketing Manager

XBOW is redefining the future of cybersecurity by building the world's first autonomous pentester powered by AI. They are seeking a Regional Marketing Manager to build and scale marketing presence across EMEA, focusing on creating high-impact regional programs that drive awareness and market leadership.

Responsibilities:

• Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France
• Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives
• Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities
• Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA
• Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points
• Work with Partners and Alliances to design and execute joint marketing programs in-region
• Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations
• Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
• Manage regional marketing budgets, timelines, agencies, and vendor relationships
• Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness
• Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

Requirements:

• Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity
• Proven track record building and scaling marketing programs across multiple European markets
• Experience partnering closely with Sales and GTM teams to drive measurable pipeline and revenue outcomes
• Excellent project management and execution skills—you can own programs end-to-end and operate with high autonomy
• Strong written and verbal communication skills, with the ability to adapt messaging for different countries and buying audiences
• Comfort operating in a fast-growing, high-ambiguity startup environment
• Highly collaborative mindset with the ability to influence across functions
• Experience marketing technical or developer-focused products (security, infrastructure, AI platforms)
• Familiarity with EMEA security markets and buying motions, particularly in UKI, DACH, Benelux, Nordics, or France
• Experience running partner, channel, or ecosystem marketing programs
• Experience localizing campaigns across multiple languages and cultures
• Background in early-stage or category-creation go-to-market environments