Product Marketing Manager

Thatch is a fully distributed early stage company focused on transforming healthcare in America. They are seeking a Product Marketing Manager to own positioning and messaging, partner on sales enablement, and lead cross-functional go-to-market plans that drive adoption across employers and brokers.

Responsibilities:

• Own positioning & messaging by crafting clear value propositions by segment/persona and ensuring consistency across web, sales, and channel materials while leading "Market Moment" launches with tiered launch plans for new products and partnerships
• Build persona & ICP depth by developing detailed buyer/user personas (HR leaders, brokers, etc.) and mapping their pains, triggers, and objections to inform targeted marketing strategies
• Drive sales & channel enablement by creating pitch decks, one-pagers, talk tracks, battlecards, and objection handling materials while helping train AE/SDR and broker-facing teams for maximum effectiveness
• Maintain competitive & market intelligence through win/loss insights, competitor tracking, and translating findings into actionable strategy and content that drives competitive advantage
• Source customer proof and content including stories, case studies, and testimonials while serving as the voice of the customer by synthesizing research, interviews, and support data to inform product roadmap and prioritization

Requirements:

• 5+ years in B2B SaaS product marketing (startup preferred) with demonstrated success leading multi-stakeholder launches and driving adoption across complex organizational structures
• Exceptional storytelling and writing skills combined with strong product instinct to craft compelling narratives that resonate with target audiences and drive business outcomes
• Proven experience creating enablement materials (decks, battlecards, talk tracks) that effectively move win rates and empower sales teams to close more deals
• Analytical mindset with comfort using data from surveys, usage metrics, funnel analysis, and win/loss insights to inform strategic decisions and optimize marketing performance
• Highly collaborative, resourceful operator who thrives in fast-moving environments while managing multiple priorities and stakeholders with precision and adaptability
• Health benefits, fintech, or regulated categories
• Building PMM foundations at an early-stage company (personas, GTM frameworks)
• Enabling hybrid GTM models (direct sales + channel/broker ecosystems)
• Turning member-focused narrative into scalable assets and programs