Marketing Manager, B2B Marketing

NVA General Practice is a mission-driven organization focused on improving veterinary care and animal health. They are seeking a strategic and results-driven Marketing Manager to develop and execute B2B marketing programs aimed at veterinary professionals and industry partners, driving awareness and engagement within the market.

Responsibilities:

• Support the development and execution of the B2B marketing strategy for Science, Clinical, Ethos Discovery, and VetBloom Learning & Development initiatives in alignment with overall business objectives
• Contribute to go-to-market planning for educational campaigns, research publications, scientific studies, and strategic initiatives
• Gather and analyze market insights, competitive intelligence, and customer feedback to inform marketing plans
• Assist in annual planning, budgeting, and KPI tracking processes
• Lead execution of integrated marketing programs across content, digital, events/conferences, clinical education campaigns, and sales enablement resources (supporting referral relationship managers)
• Ensure marketing communications are tailored effectively to professional healthcare audiences (e.g., veterinarians, nurses, technicians, lab directors, industry partners)
• Coordinate timelines, assets, and agency/vendor deliverables to ensure on-time, high-quality execution
• Monitor performance metrics and optimize campaigns based on data-driven insights
• Partner closely with Medical, Science, Ethos Discovery, Training/Education, Innovation, and Referral Management teams to ensure aligned messaging and integrated execution
• Collaborate with subject matter experts to develop compelling clinical, technical, and scientific marketing content
• Serve as a key liaison between internal stakeholders and external agencies or vendors
• Contribute to development of thought leadership materials, clinical marketing assets, scientific communications, case studies, and customer success stories
• Help strengthen brand positioning within the professional veterinary market through consistent and compelling messaging
• Translate complex scientific and technical information into clear, engaging marketing content
• Support management of marketing budgets for assigned programs and ensure efficient allocation of resources
• Track ROI and campaign performance to inform future investment decisions
• Manage day-to-day relationships with agencies, vendors, and cross-functional partners
• Manage Marketing Associate role while collaborating across the organization
• May mentor junior team members or manage project-based contributors
• Accountable for delivering high-quality, on-strategy marketing initiatives that support commercial and professional engagement objectives

Requirements:

• 5+ years of progressive B2B marketing experience, preferably in healthcare, veterinary care, pet care, medical devices, or pharmaceutical/biotech sectors
• Experience marketing to healthcare professionals, clinicians, technical decision-makers, or scientific communities
• Ability to leverage data, market research, and competitive insights to inform marketing decisions
• Demonstrated success executing integrated programs across digital, content, events, and sales enablement channels
• Strong written and verbal communication skills, with the ability to translate complex scientific/technical information into compelling marketing content
• Bachelor's degree in Marketing, Business, Life Sciences, or related field
• Experience with marketing automation, CRM, analytics, and ABM platforms (e.g., Salesforce, HubSpot, Marketo)
• Background in scientific marketing, clinical communications, or educational campaign execution
• Familiarity with veterinary industry trends, professional education ecosystems, and healthcare provider decision-making processes