NVA General Practice is a mission-driven organization focused on improving veterinary care and animal health. They are seeking a strategic and results-driven Marketing Manager to develop and execute B2B marketing programs aimed at veterinary professionals and industry partners, driving awareness and engagement within the market.
Responsibilities:
- Support the development and execution of the B2B marketing strategy for Science, Clinical, Ethos Discovery, and VetBloom Learning & Development initiatives in alignment with overall business objectives
- Contribute to go-to-market planning for educational campaigns, research publications, scientific studies, and strategic initiatives
- Gather and analyze market insights, competitive intelligence, and customer feedback to inform marketing plans
- Assist in annual planning, budgeting, and KPI tracking processes
- Lead execution of integrated marketing programs across content, digital, events/conferences, clinical education campaigns, and sales enablement resources (supporting referral relationship managers)
- Ensure marketing communications are tailored effectively to professional healthcare audiences (e.g., veterinarians, nurses, technicians, lab directors, industry partners)
- Coordinate timelines, assets, and agency/vendor deliverables to ensure on-time, high-quality execution
- Monitor performance metrics and optimize campaigns based on data-driven insights
- Partner closely with Medical, Science, Ethos Discovery, Training/Education, Innovation, and Referral Management teams to ensure aligned messaging and integrated execution
- Collaborate with subject matter experts to develop compelling clinical, technical, and scientific marketing content
- Serve as a key liaison between internal stakeholders and external agencies or vendors
- Contribute to development of thought leadership materials, clinical marketing assets, scientific communications, case studies, and customer success stories
- Help strengthen brand positioning within the professional veterinary market through consistent and compelling messaging
- Translate complex scientific and technical information into clear, engaging marketing content
- Support management of marketing budgets for assigned programs and ensure efficient allocation of resources
- Track ROI and campaign performance to inform future investment decisions
- Manage day-to-day relationships with agencies, vendors, and cross-functional partners
- Manage Marketing Associate role while collaborating across the organization
- May mentor junior team members or manage project-based contributors
- Accountable for delivering high-quality, on-strategy marketing initiatives that support commercial and professional engagement objectives
Requirements:
- 5+ years of progressive B2B marketing experience, preferably in healthcare, veterinary care, pet care, medical devices, or pharmaceutical/biotech sectors
- Experience marketing to healthcare professionals, clinicians, technical decision-makers, or scientific communities
- Ability to leverage data, market research, and competitive insights to inform marketing decisions
- Demonstrated success executing integrated programs across digital, content, events, and sales enablement channels
- Strong written and verbal communication skills, with the ability to translate complex scientific/technical information into compelling marketing content
- Bachelor's degree in Marketing, Business, Life Sciences, or related field
- Experience with marketing automation, CRM, analytics, and ABM platforms (e.g., Salesforce, HubSpot, Marketo)
- Background in scientific marketing, clinical communications, or educational campaign execution
- Familiarity with veterinary industry trends, professional education ecosystems, and healthcare provider decision-making processes