Group Field Marketing Manager, THV

Edwards Lifesciences is focused on innovative cardiovascular care, particularly in heart valve disease. The Group Field Marketing Manager will collaborate with sales teams, build relationships with stakeholders, and provide marketing expertise to enhance patient care and support sales growth.

Responsibilities:

• Collaborate with US Sales Team: Partner with the US sales team and leadership within the assigned geography to strengthen market positioning and support sales growth
• Primary Contact: Serve as the primary contact for designated areas, providing rapid responses, competitive assistance, and connecting with appropriate internal stakeholders and partners
• Build Relationships: Develop relationships with cross-functional partners supporting US field sales (GHER, medical affairs, clinical marketing, therapy development). Guide US sales teams on maximizing the impact of programs and strategies to fortify leadership and growth
• Data Presentation: Understand and present complex data sets and marketing messages to the US field team, customers, and other key stakeholders
• Marketing Representation: Represent the marketing team and provide product expertise at local/regional presentations to diverse audiences
• Collaborate with Marketing Teams: Partner with in-house marketing and collaborate with field marketing colleagues to share best practices and align strategies with organizational objectives
• Training and Messaging: Provide local training and reinforce messaging for strategic growth and marketing initiatives, including product launches, indication changes, and field assets generated by the in-house team
• Event Participation: Attend major meetings and congresses, support the marketing team at key sessions and in the Edwards booth
• Internal Representation: Represent marketing at key internal stakeholder meetings and regional sales meetings and reviews

Requirements:

• Bachelor's Degree in a related field with 10 years of experience based on Edwards criteria
• This role is a remote role in the Northeast region of the United States to support our sales team in that location
• Master's Degree or equivalent in a related field with 8 years of experience working in sales, marketing, or healthcare industry based on Edwards criteria preferred
• Experience: Downstream marketing and/or sales experience
• Technical Skills: Proven expertise in Microsoft Office Suite
• Communication Skills: Excellent documentation, communication, and interpersonal relationship skills, including negotiating and relationship management, with the ability to drive achievement of objectives
• Expertise: Recognized as an expert in own area with specialized depth within the organization
• Marketing Knowledge: Expert understanding of marketing concepts and principles
• Market Analysis: Ability to assess and understand market share, pricing, ASPs, and competitive dynamics
• Clinical Knowledge: Strong clinical knowledge and experience, particularly in areas where Edwards' products are used or intended to be used. Understand the purchasing process and challenges for product adoption in complex healthcare networks
• Professional Interaction: Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate management levels
• Priority Management: Ability to manage competing priorities in a fast-paced environment
• Project Consultation: Consult in project settings within specific marketing areas