StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The Senior Client Analytics Partner, B2B Marketing Analytics plays a pivotal role in helping business-to-business clients understand their media investment impacts, guiding them through B2B measurement nuances and collaborating with senior marketers to connect media strategy to pipeline and revenue growth.
Responsibilities:
- Partner directly with B2B clients and internal teams to design measurement strategies that connect campaign performance to their marketing and business goals
- Leverage reporting features, CRM integrations, and advanced analytics tools to uncover trends in lead quality, conversion velocity, and engagement
- Translate complex datasets, including intent data, account scoring, and multi-touch attribution, into actionable insights and strategic recommendations
- Lead senior-level client-facing deliverables, ensuring marketing and sales stakeholders have a shared view of performance impact
- Guide test-and-learn strategies tailored for B2B, such as audience segmentation experiments, messaging effectiveness, and channel mix optimization
- Navigate across the marketing technology and ad tech ecosystem (e.g., CRM, MAP, CDPs, attribution platforms) to ensure client analytics frameworks are connected, accurate, and actionable across systems
- Mentor and coach junior analytics partners, enhancing the team’s knowledge of B2B measurement frameworks
- Collaborate with cross-functional teams (Account Management, Sales, Product, Data Science) to evolve reporting capabilities and client-facing materials for B2B use cases
- Author case studies, white papers, or thought leadership content that highlight innovative approaches to B2B analytics