Senior Client Analytics Partner, B2B Marketing Analytics

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The Senior Client Analytics Partner, B2B Marketing Analytics plays a pivotal role in helping business-to-business clients understand their media investment impacts, guiding them through B2B measurement nuances and collaborating with senior marketers to connect media strategy to pipeline and revenue growth.

Responsibilities:

• Partner directly with B2B clients and internal teams to design measurement strategies that connect campaign performance to their marketing and business goals
• Leverage reporting features, CRM integrations, and advanced analytics tools to uncover trends in lead quality, conversion velocity, and engagement
• Translate complex datasets, including intent data, account scoring, and multi-touch attribution, into actionable insights and strategic recommendations
• Lead senior-level client-facing deliverables, ensuring marketing and sales stakeholders have a shared view of performance impact
• Guide test-and-learn strategies tailored for B2B, such as audience segmentation experiments, messaging effectiveness, and channel mix optimization
• Navigate across the marketing technology and ad tech ecosystem (e.g., CRM, MAP, CDPs, attribution platforms) to ensure client analytics frameworks are connected, accurate, and actionable across systems
• Mentor and coach junior analytics partners, enhancing the team’s knowledge of B2B measurement frameworks
• Collaborate with cross-functional teams (Account Management, Sales, Product, Data Science) to evolve reporting capabilities and client-facing materials for B2B use cases
• Author case studies, white papers, or thought leadership content that highlight innovative approaches to B2B analytics