Director - Global B2C Product Marketing

Live Nation is the world’s largest live entertainment company, and they are seeking a Director to join their Global B2C Product Marketing team. The role involves developing marketing strategies for consumer-facing products, driving product adoption, and creating impactful marketing campaigns across multiple markets.

Responsibilities:

• Reporting into SVP Fan Product Marketing, Brand & Content, and working in lockstep with the Director of B2C Product Marketing (both based in London), managing our global B2C product marketing strategy to drive awareness, education and adoption of our suite of different ticketing products and features, such as our App, Resale initiatives, Accounts/Security, Upgrades and ticket distribution for high demand events
• Partner cross-functionally with our Product, Insight, B2B and Comms teams to help define product rollout. Own the Go to Market strategy for fan facing products, driving product adoption and business growth
• Develop fan value propositions for each product, creating messaging to communicate those benefits, inputting into the UX to improve the fan’s experience with our products, and identifying which touchpoints will be most effective for upcoming (and ongoing) marketing campaigns
• Develop and brief effective, innovative and scalable B2C product marketing campaigns that drive successful product adoption using our own touchpoints, plus paid and earned media where appropriate, across all 30+ global markets
• Working with research tools to generate fan insights that enable ideas for product development, creating strategic recommendations with these that drive product roadmap and help us hit key business OKRs
• Close collaboration with the Research and Fan Experience (Customer Service) teams to identify gaps in fan knowledge to identify where further marketing and refined UX is necessary to overcome pain points and drive adoption
• Work closely with Product Directors and Business leads to better understand fan engagement and adoption of products and services
• Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos, ideating concepts and narratives that speak to the wider business goals
• Ensure local marketing teams have effective marketing materials to meet their local needs, such as adverts, animations, web pages, innovative social content, FAQs, and templated copy for local translation
• Manage relationships with vendors such as design agencies and digital suppliers, be adept in briefing agencies on our requirements
• Ensure high degree of quality, accurate messaging in line with our tone of voice and consistent use of brand across all promotional material
• Occasional travel will be required to key office locations including London and Los Angeles
• Use, create and refine AI agents to drive consistency and efficiency across our global org

Requirements:

• A minimum of 10 years' experience in Product Marketing, with at least 4 years' experience specifically in B2C Product marketing
• Experience in consumer marketing within a tech company highly desirable
• Solid experience operating at a senior level in a global business
• Exec stakeholder management and influencing skills are essential
• A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies
• Briefing multi disciplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints
• Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals
• Experience of working in a global organisation with complex product offerings
• Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
• Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails
• Advanced Powerpoint skills
• You must be based on Eastern Time zone with the ability to visit the New York office regularly