Lead the development of the country marketing plan in collaboration with the Senior Regional Field Marketing Manager
APAC and global marketing teams, focused on driving new business MQLs and pipeline growth
Execute the regional marketing plan for Thailand and adjacent markets, to deliver measurable demand generation results
Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growth
Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness
Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion
Localise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead quality
Work with partner and enterprise marketing to activate global playbooks regionally
Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads
Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility
Source and amplify local customer stories and testimonials to build trust and support sales enablement

3+ years experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment
Fluent in Thai and English. Proficiency in an additional Asian language is a strong plus.
Self-starter who thrives in a fast-paced, collaborative environment
Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau
Excellent communication and project management skills, with attention to detail
Bachelor’s degree in Marketing, Communications, or related discipline preferred
Proficiency in using LINE for Business to manage customer and lead inquiries

Marketing Executive, Field Marketing

Key skills