Key skills
AnalyticsSalesforceCRMCustomer SuccessSales
About this role
Trustly is a global leader in Open Banking Payments, aiming to revolutionize the payment experience. The Senior Marketing Operations Manager will own the CRM ecosystem for the Americas markets, ensuring systems are optimized and aligned with business goals while driving operational excellence across the marketing organization.
Responsibilities:
- Own the HubSpot instance and the marketing setup in Salesforce CRM for the Americas
- Evaluate, implement, and manage tools that improve visibility, efficiency, and performance across the funnel - including our ABM platform (6sense) and related martech stack
- Proactively troubleshoot system, workflow, tracking, and data issues to eliminate bottlenecks and increase productivity
- Own end-to-end campaign operations in HubSpot: scoping, building, launching, and ensuring accurate tracking
- Translate ICPs into audience strategies, segmentation, and lifecycle workflows that improve deal velocity
- Ensure UTM tracking compliance and campaign tagging standards are consistently applied across all Americas Marketing activities
- Design and maintain dashboards that connect Marketing activity to pipeline and revenue - not just leads or MQLs
- Own marketing data governance, including data hygiene, deduplication, enrichment, and documentation, while delivering insights and recommendations that drive continuous optimization and revenue impact
Requirements:
- 5+ years in managing a modern B2B marketing tech stack, with hands-on expertise in HubSpot, Salesforce, and related tools
- Experience with multi-touch attribution modeling and pipeline acceleration measurement
- Data-driven and revenue-oriented, with the ability to translate complex analytics into clear insights and action
- Highly organized project manager who can deliver in a fast-paced environment
- Collaborative partner who builds trust with Sales, RevOps, Customer Success & Tech
- Process-oriented and curious, always looking for ways to simplify complexity
- Experience in payments & fintech is a plus