Partner Marketing Manager, Capital One Software (Remote)

Capital One is an enterprise B2B software business dedicated to helping organizations manage their data in the cloud. The Partner Marketing Manager will drive the marketing strategy for the partner ecosystem, creating programs and demand generation activities to enhance partner engagement and performance.

Responsibilities:

• Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement
• Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers
• Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact
• Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities
• Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs
• Integrate into a Partners Account Based Marketing Strategies for priority and named accounts
• Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively
• Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem
• Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources

Requirements:

• Bachelor's Degree
• At least 6 years of experience in channel partner and alliances marketing
• At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
• At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
• At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
• At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company
• Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives
• Knowledge of partner incentive programs like MDF, referral rewards, and performance awards
• Demonstrated ability to successfully take initiatives from 0 to 1
• Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms)
• Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
• Understanding of partner marketing approaches of to, thru, with and for
• Demonstrated experience identifying, measuring and reporting on partner performance success metrics