Director of Growth Marketing, Media

Ritual is a personal health brand focused on daily wellness and transparency in their products. The Director of Growth Marketing will oversee the media strategy and budget allocation for paid growth initiatives, collaborating closely with various teams to optimize performance across channels.

Responsibilities:

• Own the total paid media strategy, including annual and quarterly budget allocation, CAC targets, and spend pacing across Meta, Google, TikTok, TV, and more
• Act as the final decision-maker on media efficiency tradeoffs, determining where to deploy incremental capital to balance scale and efficiency
• Own the incrementality and experimentation roadmap across all channels, formats, and tactics to answer critical business questions
• Collaborate to forecast performance, model scenarios, and define measurement frameworks for test design and expansion
• Synthesize complex datasets into clear narratives and actionable plans that drive cross-channel optimization

Requirements:

• 7+ years in paid media, growth marketing, or media operations at a high-growth DTC or consumer brand
• Proven experience managing large, multi-channel paid media budgets
• Deep understanding of direct-to-consumer business metrics, including CPA, LTV, and marginal efficiency
• Strong Excel/Sheets skills and comfort working with large datasets to drive decision-making
• Experience defining measurement frameworks and leading incrementality testing