Marketing & Social Media Specialist

Pinnacle Clinical Research, LLC is dedicated to advancing medical knowledge through innovative clinical research. They are seeking a Marketing & Social Media Specialist to enhance brand visibility and drive sales growth within the clinical research industry through effective B2B marketing and social media strategies.

Responsibilities:

• Develop and execute marketing strategies that support company sales goals, including lead generation and brand positioning
• Collaborate with Commercial leadership teams to create marketing assets that support business development efforts
• Create sales enablement materials (one-pagers, presentations, case studies, pitch decks, capability summaries)
• Track and optimize marketing campaigns to improve lead quality, conversion, and pipeline growth
• Own and manage company social media presence (primarily LinkedIn; secondary platforms as appropriate)
• Develop a content strategy focused on industry credibility and company expertise
• Create and publish content highlighting: Pinnacle Clinical Research services, Sponsor/CRO partnerships, Company milestones and growth, Industry insights and trends
• Monitor engagement, analyze performance metrics, and adjust strategy to support brand awareness and sales objectives
• Translate clinical research concepts into clear, professional, sales-oriented messaging
• Ensure consistent branding and voice across all digital platforms
• Support website content updates related to services, capabilities, and value propositions
• Maintain alignment with regulatory and compliance standards when publishing content
• Track KPIs such as engagement, lead generation, website traffic, and campaign performance
• Provide regular reports and insights to leadership on marketing ROI and growth impact
• Recommend data-driven improvements to marketing and social strategies
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3+ years of experience in B2B marketing and/or social media management
• Experience creating sales-focused marketing content
• Strong understanding of LinkedIn and professional social media platforms
• Excellent written and verbal communication skills
• Ability to manage multiple projects independently and meet deadlines
• Experience in clinical research, healthcare, life sciences, or biotech
• Familiarity with CROs, clinical trial sites, or sponsor relationships
• Experience supporting sales teams or business development initiatives
• Knowledge of marketing analytics tools, CRM systems, or marketing automation platforms
• Knowledge of healthcare or clinical research marketing within a regulated environment
• Understanding of multi-site brand management and consistent brand voice execution
• Proficiency in digital marketing channels (social media, email, SEO/SEM, paid campaigns)
• Strong content creation skills including copywriting and basic visual/media collaboration
• Ability to analyze marketing metrics and translate data into actionable insights
• Project management skills to manage multiple campaigns across business units
• Effective cross-functional collaboration with operations, leadership, and support teams
• Familiarity with marketing platforms and tools (analytics, scheduling, design software)
• Adaptability in a fast-paced, growth-oriented organization undergoing change
• High level of professionalism, attention to detail, and commitment to brand stewardship
• Excellent written and oral communication skills
• Organizational skills
• Ability to pay attention to detail
• People skills including possessing a positive, friendly, and professional demeanor
• Ability to be flexible with changing priorities
• Ability to communicate in a diplomatic and professional manner
• Strong interpersonal skills
• Strong mathematical knowledge
• Excellent computer skills
• Knowledge of Microsoft Office, internet browsers, and web-based enterprise solutions software