CRM & Lifecycle Marketing Manager

CadRemit is a financial services company seeking a CRM & Lifecycle Marketing Manager to own the entire customer lifecycle from onboarding to activation, retention, and re-engagement. The role focuses on designing and optimizing CRM campaigns while collaborating with various teams to align lifecycle initiatives with business objectives.

Responsibilities:

• Own the end-to-end customer journey: onboarding, activation, engagement, retention, and reactivation
• Design, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
• Segment users based on behavior, demographics, and wallet activity to deliver personalized and relevant messaging
• Analyze user behavior and lifecycle metrics to identify drop-offs and friction points
• Run A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions
• Collaborate with Product, Growth, and Data teams to align lifecycle initiatives with business objectives
• Ensure all campaigns comply with regulatory requirements, financial promotion guidelines, and data privacy standards
• Develop strategies to increase wallet funding, transaction frequency, and long-term engagement

Requirements:

• Proven experience owning the end-to-end customer journey, including onboarding, activation, engagement, retention, and reactivation
• Strong experience designing, executing, and optimizing CRM campaigns across email, push notifications, SMS, and in-app messaging
• Ability to segment users based on behavior, demographics, and wallet activity to deliver personalized, relevant messaging
• Skilled in analyzing user behavior and lifecycle metrics to identify drop-offs and friction points
• Experience running A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions
• Collaborative mindset to work with Product, Growth, and Data teams to align lifecycle initiatives with business objectives
• Knowledge of regulatory requirements, financial promotion guidelines, and data privacy standards to ensure campaign compliance
• Ability to develop strategies to increase wallet funding, transaction frequency, and long-term engagement
• Experience in cross-border payments or remittance services
• Experience marketing to diaspora communities
• Experience with pre-funded wallet models or stored-value products
• Strong copywriting skills for trust-sensitive financial messaging