B2B Paid Media Marketing Manager

Newsela is a company that takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. They are seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs, optimizing campaigns across various channels to maximize impact and investment.

Responsibilities:

• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results
• Optimize campaign performance through A/B testing, audience targeting, and bid strategies
• Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI
• Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly
• Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives
• Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly
• Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis
• Collaborate with data team stakeholders to develop dashboards to track performance
• Incorporate AI tools and workflows into your work to become more effective and efficient

Requirements:

• 3-5 years of B2B paid media experience in a SaaS environment
• Proven track record of being one part strategist, one part executor
• Experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
• Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
• Strong project management and entrepreneurial skills to work independently on complex projects
• Comfortable with ambiguity and can move forward in this environment
• Love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles