Marketing Coordinator, ECS Windsor

Company Description

Stäubli is a value driven technological solutions provider with four dedicated activities: Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

Job Description

The Marketing Coordinator supports business-to-business marketing strategies by executing campaigns, managing lead generation efforts, producing content, and organizing events to drive sales growth. This position requires a creative and detail-oriented professional with strong planning, quick problem solving and creativity. A key component of this role involves coordinating industry trade shows and events, ensuring that Stäubli is prominently represented.

Reports to:

Marketing Manager – ECS Windsor

Responsibilities and Objectives:

Strategic Marketing Planning:

• Collaborate with the marketing manager and sales teams to develop and execute marketing strategies and campaigns for the local B2B markets.
• Assist in establishing measurable marketing goals and monitor performance to ensure objectives are achieved.

Trade Show and Event Coordination:

• Plan and coordinate participation in industry trade shows and events, including booth design, logistics, and staffing.
• Manage event calendars, registrations, and related budgets.
• Work closely with sales reps, vendors and venues to ensure seamless event execution.
• Analyze event success and gather feedback to improve future events and complete post show analysis and reports.
• Travel within the US to attend shows.

Content Development:

• Create engaging marketing materials such as brochures, presentations, newsletters, and promotional content.
• Maintain a consistent and professional brand image across all marketing communication.

Digital Marketing and Social Media:

• Support digital marketing efforts, including social media campaigns, email marketing, and online advertisements.
• Monitor online presence and engagement metrics to optimize strategy according to performance data.

Market Research and Analysis:

• Conduct market research to identify trends and opportunities within the ECS sector.
• Analyze competitor strategies to anticipate shifts in market dynamics.

Cross-Functional Collaboration:

• Support lead generation efforts to drive sales, assist sales team in lead management & data quality in CRM.
• Work collaboratively with product development and sales teams to ensure alignment of marketing activities with business objectives.
• Provide administrative and project support to the marketing team as needed.

Qualifications

• 2+ years in Marketing and/or Event Planning
• Bachelor’s Degree in Marketing or related field preferred
• Strong organization and planning skills.
• Excellent oral and written communication skills.
• Ability to understand and follow branding guidelines.
• Be a self-starter and work under limited supervision.
• Be a team player willing to assist where needed in all company disciplines.
• Critical thinking and problem solving to resolve issues under time pressure.
• Exhibit strong computer skills: Excel, Word, PowerPoint, Visio, Internet Research, CRM. Marketing Automation (Oracle Eloqua), and Adobe Photoshop, or other design programs is a plus.
• Ability to handle multiple projects simultaneously under pressure to meet tight deadlines.
• Proven experience in tradeshow and event management.
• Strong understanding of digital marketing and social media platforms.

Additional Information

Physical Requirements:

• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment

Salary Range:

• $69,000-$81,000 USD

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Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.