Digital Producer
Rochester, Minnesota, United States of America
Full Time
1 day ago
Key skills
Communication
About this role
- Write clear, accurate, and engaging stories for the station’s website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
- Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
- Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
- Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
- Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
- Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
- Assist with digital coverage for major news events such as station‑sponsored events, elections, and sporting events, including stories, live‑streaming opportunities, social media posts, and photo and video content.
- Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
- Help with website layout and design as needed.
- Maintain awareness of local, national, and world events and demonstrate a passion for news.
- Stay informed of changes and trends in digital content, social media, and content presentation.
- Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
- Attend and participate in meetings as required.
- Perform other duties as assigned.
- Bachelor’s degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
- Strong writing, spelling, and grammar skills with sound news judgment.
- Experience using digital publishing content management systems.
- Working knowledge of photo editing, video editing, and basic HTML.
- Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
- Ability to work efficiently under tight deadlines and manage multiple tasks.
- Strong communication skills and the ability to work effectively with a team.