Senior Marketing Strategist

The Senior Integrated Marketing Strategist is a highly capable, hands-on marketing professional who drives execution across digital, content, events, and marketing operations. This role partners closely with Sales, Product, Operations, and Leadership to translate business goals into integrated marketing programs and polished, on-brand deliverables.

This position requires strong project leadership, advanced content and visual execution skills, and comfort leveraging AI-enabled tools to accelerate productivity and elevate quality. While this role does not include people management, it plays a key role in shaping marketing direction, standards, and execution.

Marketing Strategist Key Responsibilities

Integrated Marketing & Project Leadership

• Lead and coordinate multiple marketing initiatives simultaneously, ensuring timelines, deliverables, and outcomes are met.
• Serve as a strategic execution partner to Sales, Product, Operations, and Leadership, translating needs into cohesive marketing programs.
• Own project workflows, timelines, and stakeholder communication across campaigns, launches, and initiatives.
• Support planning and execution of integrated campaigns across digital, content, events, and communications.

Content Creation & Visual Execution

• Transform rough concepts, inputs, or strategic direction into polished, professional marketing assets.
• Produce and refine a wide range of materials including:
• Sales presentations and enablement tools
• One-pagers and product collateral
• Social and digital graphics
• Event signage and booth assets
• Internal and external communications
• Ensure all materials are visually compelling, brand-aligned, and audience-appropriate.
• Utilize tools such as Canva, Adobe Creative Suite, PowerPoint, or similar platforms to execute high-quality design work.

AI‑Enabled Marketing & Workflow Optimization

• Leverage AI tools (e.g., Microsoft Copilot, Jasper, Canva AI, Adobe Firefly) to support:
• Content drafting and refinement
• Creative ideation and visual development
• Research, messaging, and campaign planning
• Workflow efficiency and productivity gains
• Develop and refine AI-assisted workflows that improve speed, consistency, and quality across marketing efforts.
• Ensure AI-generated content and visuals are accurate, on-brand, and professionally polished.

Digital Marketing & Channel Support

• Support website updates, UX improvements, and campaign landing pages.
• Contribute to SEO/SEM efforts and digital campaign optimization.
• Manage or support social media content calendars and posting across relevant platforms.
• Support email marketing campaigns, segmentation, testing, and performance analysis.
• Assist with analytics, KPI tracking, and insight development to guide future marketing decisions.

Events, Field Marketing & Campaign Support

• Support planning and execution of trade shows, webinars, customer events, and field marketing initiatives.
• Coordinate logistics, booth design support, promotional materials, and lead capture.
• Partner with Sales on pre‑ and post‑event promotion and follow-up content.

Brand, Messaging & Consistency

• Ensure all marketing outputs adhere to established brand guidelines, voice, and visual standards.
• Help develop and maintain messaging frameworks across products, campaigns, and channels.
• Act as a brand steward, ensuring consistency across internal and external touchpoints.

Marketing Strategist Qualifications

Required

• 5–8+ years of progressive marketing experience in integrated marketing, programs, content, or similar roles.
• Proven ability to manage complex, multi-channel marketing initiatives without direct supervision.
• Strong experience using AI tools to enhance content creation, design, research, or workflows.
• Demonstrated ability to turn incomplete or loosely defined ideas into cohesive, high-quality marketing deliverables.
• Advanced writing, editing, and visual communication skills.
• Proficiency in tools such as Canva, Adobe Creative Suite, PowerPoint, and modern marketing platforms.
• Strong organizational skills with the ability to prioritize and execute in a fast-paced environment.
• Excellent cross-functional communication and collaboration skills.

Preferred

• Experience in B2B, industrial, technical, or complex product environments.
• Working knowledge of SEO, email marketing, and digital analytics.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Experience supporting field marketing, events, or customer-facing initiatives.

Marketing Strategist Key Competencies

• Strategic Executor: Connects business objectives to practical, high-impact marketing execution.
• Creative Problem Solver: Quickly turns concepts into clean, polished, visually compelling assets.
• AI‑Fluent Marketer: Actively applies AI tools to improve speed, quality, and scalability.
• Highly Organized: Manages multiple initiatives and deadlines with confidence.
• Collaborative Partner: Works effectively across teams and levels of the organization.
• Detail-Oriented: Maintains accuracy, consistency, and brand integrity across all outputs.
• Adaptable: Thrives in environments with evolving priorities and opportunities.

Why Join Us

• Play a meaningful role in shaping integrated marketing programs across the organization.
• Work closely with leadership, sales, and product teams on high-visibility initiatives.
• Leverage creativity, technology, and AI to modernize and scale marketing impact.
• Join a collaborative, growth-oriented environment that values ownership and innovation.

Marketing Strategist Working Conditions:

• Office environment
• This role resides at our corporate headquarters in Englewood, CO.  

Marketing Strategist Benefits:  

Health, Dental, Vision, Life, AD&D, Accident and Hospital, Flexible Spending Accounts, Health Savings Account, 401(k) plan with employer match, Paid Holidays, Paid Time Off (PTO). 

Company Description

Applied Control is a leading process technology provider located in Englewood, CO. We specialize in developing innovative solutions for essential industries such as oil & gas, refining, life science, mining, chemical, food & beverage, and alternative fuels. As an Emerson Impact Partner, we offer a wide range of tools, services, and technologies within and beyond Emerson's portfolio. Our team is factory-trained on all the products and technologies we represent and we maintain extensive inventories of high-quality equipment. We are dedicated to providing excellent support and service to our customers, ensuring their operations run smoothly.