Covenant Cards is a premium iOS Collectible Card Game (CCG) looking for an Independent Marketing Partner to assist in launching the game. The role involves developing a go-to-market strategy, building a community, and driving user acquisition through various channels.
Responsibilities:
- Go-To-Market Strategy: Own the launch phase for your campaigns. Define the target audience, positioning, and outreach strategy for a premium mobile game
- Community Building: Build hype and a presence where TCG players live (Discord, Reddit, niche gaming forums) to drive traffic to your link
- Influencer & PR Outreach: Get Covenant Cards into the hands of digital card game streamers, YouTubers, and mobile gaming journalists
- User Acquisition (UA) & Sales: Drive App Store traffic and manage promotional campaigns to scale our player base and your commission revenue as we roll out Global Online Multiplayer
Requirements:
- You are a sales or marketing expert who genuinely understands the digital TCG/CCG market
- You know how to market a premium game in a sea of 'free-to-play' titles
- You are highly entrepreneurial and want to take real ownership of your campaigns to drive maximum conversions