Product Marketing Manager-Subscriptions and Consumer Growth Marketing

ETHIS is a 501(c)(3) organization that leverages AI technology alongside human governance to advocate for the ethical use of technology. The Product Marketing Manager will develop and implement marketing strategies to drive subscription growth and revenue, focusing on customer retention and enhancing overall subscription value.

Responsibilities:

• Develop insights to identify opportunities that feed strategies and campaigns. Represent India by showcasing unique market nuances and shepherding products and brand development that best serves the needs of local users
• Drive narratives focused on our users to hypercharge engagement on Photos and G1. Ensure every campaign is built with a social-first angle, while shaping creative, monitoring performance, and sharing campaign learnings with relevant teams
• Share actionable, incisive findings and generate buy-in from product, Business Development (BD), and engineering partners to drive action on these insights
• Collaborate with internal stakeholders across Google to evaluate marketing opportunities from a financial and operational perspective

Requirements:

• Proficiency in Product Marketing and Content Strategy, with skills in Consumer Growth Marketing, pricing strategies, and subscription lifecycle management
• Knowledge of Data Analytics, Market Research, and Customer Analytics to drive informed decision-making and optimize marketing campaigns
• Expertise in Digital Marketing, Campaign Management, and Audience Segmentation techniques for high-impact outreach
• Strong Communication, Collaboration, and Teamwork skills to effectively work with cross-functional teams and stakeholders
• Experience with tools like CRM platforms, marketing automation software, and analytics tools is an asset
• Demonstrated problem-solving skills and a results-oriented attitude
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
• Familiarity with ethical technology frameworks or non-profit sector experience is a plus
• Bachelor's degree or equivalent practical experience
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, sales, product marketing, brand marketing, social, digital campaigns, etc.)
• Experience in executing integrated marketing campaigns, including above the line (ATL), digital, and below the line (BTL)
• Expertise in running consumer-facing campaigns and bringing new products or features to market
• Experience influencing internal and external marketing and product stakeholders
• Knowledge of the consumer and app ecosystem
• Ability to work in a highly dynamic and agile environment
• Excellent problem-solving, written and verbal communication skills