Senior Solutions Marketing Lead, Supply Chain

Appian is a process automation technology company dedicated to delivering high-quality solutions. They are seeking a Senior Solutions Marketing Lead to own the messaging and marketing strategy for Supply Chain, focusing on defining value-based messaging and executing holistic marketing plans to capture market share.

Responsibilities:

• Define and execute a holistic marketing plan to differentiate Appian in Supply Chain and capture mindshare of our target buyers
• Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content
• Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Supply Chain
• Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
• Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Supply Chain
• Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Supply Chain
• Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels