Key skills
A/B TestingCommunicationCollaboration
About this role
Monetization Product Operations Manager商业化产品运营经理HangzhouExperiencedFull-timeResponsibilities1. Conversion and Retention Growth:
Oversee core metrics: paid conversion rate (free → paid) and retention rate (D30, reducing churn);
Design and execute user lifecycle operations (via email, in-app notifications, push alerts, pop-ups, etc.) to improve conversion, onboarding experience, and sustained usage;
Identify and address key churn points in the user journey, optimizing the full funnel from activation → conversion → retention.
2. Product Positioning and Messaging:
Craft clear, compelling messaging for product features, pricing tiers, and differentiation;
Ensure consistent messaging across the official website, pricing pages, in-product prompts, FAQs, help center, and external promotions;
Develop user personas and formulate differentiated value propositions for target groups (e.g., 3D artists, indie game developers, enterprise teams).
3. Pricing and Product Portfolio Support:
Collaborate with product and management teams to optimize pricing structures and upselling opportunities;
Improve paid conversion rates through experiments (e.g., pricing page copy/design, trial mechanisms, discount tests).
4. Product Education and Content Management:
Manage and continuously optimize FAQs, help centers, onboarding guides, video tutorials, and documentation to lower usage barriers and boost retention;
Create conversion-oriented content (case studies, success stories, feature highlights) to drive users from trial → paid → long-term loyalty.
5. Data-Driven Growth:
Collaborate with data analysis teams to monitor conversion funnels, churn reasons, and LTV of different user groups;
Regularly produce reports on conversion and retention metrics, proposing actionable growth recommendations;
Conduct A/B tests to validate the effectiveness of copy, landing pages, and lifecycle operations.
1、转化与留存增长
负责核心指标：付费转化率（免费 → 付费）和留存率（D30、降低流失）；
设计并执行用户生命周期运营（邮件、站内通知、推送、弹窗等），提升转化、上手体验与持续使用；
定位并解决用户旅程中的关键流失点，从 激活 → 转化 → 留存 全链路优化。
2、产品定位与信息传达
打造清晰、有吸引力的产品功能、定价层级与差异化信息；
确保信息在 官网、定价页、产品内提示、FAQ、帮助中心及对外宣传 的一致性；
开发用户画像，针对不同目标群体（如 3D 艺术家、独立游戏开发者、企业团队）制定差异化价值主张。
3、 定价与产品组合支持
与产品及管理层合作，优化定价结构与增销机会；
通过实验（如定价页文案/设计、试用机制、优惠测试）提升付费转化率。
4、产品教育与内容管理
管理并持续优化 FAQ、帮助中心、上手指南、视频教程和文档，降低使用门槛并提升留存；
制作以转化为导向的内容（案例研究、成功故事、功能亮点），推动用户从试用 → 付费 → 长期忠诚。
5、数据驱动增长
与数据分析团队协作，监测转化漏斗、流失原因和不同用户群体的 LTV；
定期输出转化与留存指标报告，提出可执行的增长建议；
进行 A/B 测试，验证文案、落地页与生命周期运营的效果。Qualifications1. 3+ years of experience in product operations / growth operations / commercialization or related fields;
2. Familiarity with data analysis, conversion funnel metrics, and experimental methods (A/B testing, multivariate testing);
3. Strong logical thinking and in-depth analytical skills, with the ability to quickly identify and solve problems through analysis;
4. Excellent communication skills and team collaboration spirit.
1、3年以上 产品运营 / 增长运营 / 商业化 或相关经验；
2、熟悉 数据分析、转化漏斗指标和实验方法（A/B、多变量测试）；
3、具备较好的逻辑思维和深入思考能力，能通过分析快速定位并解决问题；
4、良好的沟通能力和团队协作精神。Apply