Senior Product Operations Manager, Platform

TikTok is the leading destination for short-form mobile video, and they are seeking a Senior Product Operations Manager to enhance the advertiser experience through internal usage programs. The role involves collaborating with cross-functional teams to gather feedback and drive product improvements based on real-world usage.

Responsibilities:

• Lead the end‑to‑end dogfooding program for key advertising products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points
• Collaborate with internal stakeholders to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate dogfooding learnings into clear business and market needs
• Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results
• Define goals and success metrics for dogfooding and related product launches, aligning with key stakeholders. Drive product adoption by enabling sales and client‑facing teams with educational materials, internal training, communications, and playbooks based on dogfooding findings
• Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions
• Maintain and optimize feedback channels used for dogfooding (e.g., ticketing, survey tools, dashboards) to ensure they support efficient, repeatable, and scalable processes
• Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy
• Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement across internal teams