Solutions Marketing Manager

Farm Journal is seeking a Solutions Marketing Manager who will bridge the gap between product, sales, and marketing. This role involves developing go-to-market strategies, creating sales collateral, and ensuring the sales team is equipped to effectively communicate solutions to customers.

Responsibilities:

• Responsible for positioning, messaging, and driving demand for solutions that address customer pain points
• Define and execute the GTM strategy for solutions, including target audience, messaging, and positioning
• Serve as SME for front-line sales and support team to ensure they are equipped to sell the solution
• Develop sales collateral, playbooks, and competitive battle cards to help sales teams effectively sell the solution
• Create training sessions and workshops to ensure sales teams understand the value of the solution and how to communicate it
• Conducted market research, analyzed industry trends, and gathered voice-of-the-customer (VoC) insights
• Act as a bridge between product, sales, and marketing teams, ensuring alignment on strategy and execution
• Collaborate with business, content and sales teams to influence roadmap decisions based on customer needs and market gaps
• Work with marketing and sales leaders to create demand generation and customer acquisition strategies to hit revenue targets
• Craft launch, rollout, and expansion strategies and plans to accelerate sales and market adoption

Requirements:

• Bachelor's degree in Business, Marketing, or related field
• 3+ years in a solutions marketing environment
• Excellent organizational skills with the ability to manage multiple tasks simultaneously
• Strong attention to detail
• Consistent performance in meeting deadlines, self-management, and prioritization of projects that align with corporate objectives
• Experience in ag markets and working with ag decision makers, brands, and vendors
• Experience working with digital and data products and services