Senior UX Writer and Content Designer, YouTube Ads

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
  
• Experience in UX-focused product writing and shaping content for multi-disciplinary projects.
• Experience with AI prompt writing or model UX.
• Experience with localization and accessibility best practices.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred qualifications:

• 5 years of experience interacting with executive leadership.
• 5 years of writing, editorial, marketing, or UX writing experience in an agency setting.
• 3 years of experience working in a cross-functional technology organization.
• Experience developing information architecture for documentation sets or product suites, including localization and accessibility best practices.
• Knowledge of online technology and related products, including web and mobile UI and tools.
• Familiarity with user experience research principles and practices and how to use data to provide informed user insights.

About the job

As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.

The YouTube Ads Viewer Experiences Team designs the ad experiences you see on YouTube. Our goal is to build ads viewers love. Our mission is to power the YouTube ecosystem by keeping it free and engaging for users, responsibly rewarding creators, and connecting businesses to their unique audiences. In this role, you will be a proactive, resourceful content designer to help us shape a content goal for the next generation of YouTube ads. Not only will your writing be viewed by millions of people all over the world, but you'll have no shortage of leadership opportunities. You will be encouraged to lead both within and beyond the expectations of a content design role, supported by a team devoted to creative innovation. You will also work with different cross-functional disciplines and content User Experience Researchers across Ads, defining ways to improve tooling and processes.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
The US base salary range for this full-time position is $144,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
The US base salary range for this full-time position is $144,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Transform ambiguous product issues into clear User Experience solutions by creating high-quality content across all user touchpoints from concise microcopy to engaging surveys while establishing and owning product-specific guidelines.
• Articulate the reasoning behind design decisions to stakeholders and proactively seek feedback from peers and users, iteratively refining content to meet the standards of clarity and engagement.
• Advocate user needs by formulating content design hypotheses based on research readouts, solving problems in a way that harmoniously bridges user expectations with critical business objectives.
• Guide partners on content best practices and lead workshops to align YouTube priorities.
• Manage projects on their own, improve workflows, and coordinate global translations using the advertising community.