RETAIL SALES DEVELOPMENT

Support the Senior Retail Manager in building effective communication tools to share sales data with the retail team.
Prepare weekly and monthly sales performance decks.
Assist the SRM in building effective incentive plans based on marketing and business needs.
Coordinate, verify, and share incentive results with the sales team on a monthly basis.
Visit points of sale on a weekly basis and ensure counter/boutique needs are met.

RETAIL STAFF MANAGEMENT

Monitor key retail KPIs and provide quantitative reports to the SRM.
Review retail team productivity and gather retail team needs in terms of coaching and training.
Ensure new product launch information is well disseminated to the retail team:
- Prepare presentation decks including all information related to new launches in partnership with the Marketing Team.
Create positive and strong team synergy and promote a positive mindset.

RETAIL EXCELLENCE

Lead Mystery Shopping execution.
Communicate feedback to the retail team on key learnings and areas for improvement.
Assist the SRM during in-store and out-of-store events and ensure perfect execution with a high level of service.
Lead Bee Gold App (CRM tool) campaign execution to strengthen retail staff relationships with Guerlain members and increase retail sales:
- Create campaigns based on marketing and business priorities.
- Ensure the customer focus list is well defined.
- Monitor, review, and analyze campaign performance.
Work closely with the Marketing Team to develop the high clienteling network by reviewing the database and spending behavior of Guerlain customers.

RETAIL SUPPORT

Assist stores with logistics (e.g., weekly deliveries) and administrative tasks.
Facilitate inter-store transfers and product replenishment:
- Transfer merchandise between stores to ensure optimal stock levels.
Support during events (e.g., client registration in the database or product packing).

REPORT / ANALYSIS

Requirements:

Team-spirited with an international outlook, enthusiastic about and sensitive to luxury cosmetics.

Retail Operations Intern

Key skills