Content Marketing Executive

The Role and the Team

As a Content Marketing Executive, you’ll play an important role in bringing our content to life for the Blue Light community. Sitting within the Brand & Comms team, you’ll help create engaging, high-quality content that connects with our members and reflects the value of Blue Light Card.

This role supports the delivery of our multi-channel content strategy across editorial, email, social and web. You’ll work closely with colleagues across marketing, partnerships, design and product teams to develop content that inspires our members, supports major campaigns and helps tell the stories that matter most to our community. It’s a great opportunity for someone who enjoys creating compelling content, working collaboratively and using insight to continually improve what we produce.

What You’ll Do

• Support the planning and delivery of a cross-channel content calendar aligned to campaigns, key trading moments and business priorities

• Write, edit and publish engaging content across multiple platforms including blog, email, landing pages, newsletters and social media

• Collaborate with internal teams and external contributors to brief, coordinate and deliver high-quality content

• Support the creation of co-branded B2B and B2B2C content with partners that provides value to both members and brands

• Contribute content for major marketing campaigns such as Member Days, seasonal promotions and Black Friday

• Ensure all content is tailored to the channel it appears on while maintaining a consistent tone of voice and brand identity

• Use data, SEO insights and member feedback to optimise content for discoverability, engagement and relevance

• Monitor performance across channels and bring ideas to improve formats, storytelling and content impact

What You’ll Bring

• Experience in content marketing, copywriting or editorial roles within a consumer-focused environment

• Strong writing and editing skills with a passion for compelling, member-first storytelling

• Experience working across multiple formats including blog, social, email and video content

• Understanding of SEO basics and familiarity with analytics tools to assess content performance

• Excellent organisation and time management skills with the ability to manage multiple projects

• Confidence collaborating with stakeholders across marketing, partnerships, design and product teams

• Awareness of what makes effective video and social content for brands

• A creative, curious mindset with a willingness to test new ideas, formats and emerging tools

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours

• Free parking and EV charging onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Group auto-enrolment pension plan

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid