Senior Manager, Content Marketing

Sophos is a global leader in advanced security solutions, seeking a Senior Manager, Content Marketing to drive growth through effective content strategies. This role involves overseeing the content marketing team, managing content creation, and ensuring alignment with business goals and brand objectives.

Responsibilities:

• Own and evolve the global content marketing strategy to support brand awareness, new logo growth, customer expansion, product launches, customer retention, and thought leadership
• Translate business objectives into actionable content plans across the entire buyer and customer lifecycle
• Lead content planning and prioritization across channels, audiences, and regions
• Ensure all content aligns with brand messaging, positioning, and strategic product marketing narratives
• Optimize the use of AI-powered technologies to accelerate content creation, effectively balancing AI with human expertise and oversight
• Lead, mentor, and develop a team of regionally-dispersed content creators
• Establish clear roles, workflows, and metrics to ensure operational excellence
• Foster a culture of creativity, collaboration, and continuous improvement
• Oversee the development of high‑impact content including thought leadership, whitepapers, case studies, web pages, email copy, video scripts, social content, and more
• Review and elevate content quality, ensuring clarity, accuracy, consistency, and brand alignment
• Partner with our Brand/Creative Services teams to collaborate on the delivery compelling multimedia content
• Work closely with the wider marketing and Go-to-Market group to understand priorities and turn them into effective content strategies
• Ensure content supports key commercial initiatives such as campaigns, launches, ABM programs, sales enablement, and customer expansion
• Build strong internal relationships to source insights, customer stories, and subject‑matter expertise
• Owns the effective communication of content resources and how to take advantage of them across the marketing and wider go-to-marketing group, ensuring communications are aligned with broader internal communication efforts
• Define content KPIs tied to business outcomes
• Track content performance using analytics tools and deliver regular insights and recommendations
• Drive a culture of experimentation and data‑driven optimization across formats and channels
• Maintain a centralized editorial calendar mapped to company priorities
• Oversee content governance, workflows, documentation, and scalable processes
• Manage budgets and agency relationships

Requirements:

• Proven ability to connect content strategy to commercial outcomes, revenue goals, and customer needs
• Experience managing and growing high‑performing content teams
• Experience of cybersecurity solutions in the Sophos portfolio, with particular interest in Endpoint, Firewall, MDR and security services
• Strong editorial judgement and exceptional writing/editing skills
• Deep understanding of SEO, content distribution, and multi‑channel strategy
• Strong cross‑functional partnerships and alignment with business priorities
• Ability to create a high‑performing content team delivering consistently impactful, on‑brand content
• Experience of social media platforms and social content creation technologies
• Ability to build strong relationships across cross-functional teams while working remotely
• Ability to translate complex ideas into easy-to-consume outputs
• Ability to manage multiple initiatives, stakeholders, and deadlines with strong project management skills
• Strong communications skills