Siteimprove helps organizations build inclusive, compliant digital experiences across digital content. They are seeking a Principal Product Manager to lead the Accessibility pillar, owning product strategy and driving outcomes while collaborating closely with engineering and design teams.
Responsibilities:
- Lead product strategy & outcomes
- Own the product strategy for your domain: vision → bets → roadmap → results
- Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence)
- Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage
- Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams)
- Use qualitative + quantitative insights to identify the highest-leverage problems
- Write crisp problem definitions, success metrics, and decision docs; socialize them early and often
- Partner tightly with Design and Engineering in a true “trio” model
- Break big bets into shippable increments; deliver value continuously
- Ensure solutions are usable, accessible, secure, and enterprise-ready
- Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption
- Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging
- Influence executive and stakeholder decisions with data, clarity, and strong product judgment
- Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making
- Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists)
Requirements:
- 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale
- Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions
- Demonstrated success leading complex cross-functional initiatives with engineering and design
- Excellent written + verbal communication; you write docs people actually read
- Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight
- High ownership mindset: you act like a GM for your domain
- Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products
- Experience building workflow products (triage → assign → fix → verify), and/or automation/AI-assisted systems
- Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains)
- Experience influencing packaging/pricing or multi-product suites
- Familiarity with regulated enterprise customers and security/compliance constraints