Senior Manager, Marketing Technology (Mobile Measurement & AdTech Platforms)

DIRECTV is seeking a technically strong and strategically minded Senior Manager of Marketing Technology to own and evolve their Mobile Measurement Platform and broader Marketing AdTech ecosystem. The role involves serving as the product and platform owner for critical marketing infrastructure, focusing on mobile attribution, event collection, and digital media activation.

Responsibilities:

• Serve as the business owner of the Mobile Measurement Partner (MMP) platform
• Define platform roadmap, priorities, and success metrics aligned to marketing objectives
• Partner closely with the DIRECTV Application team to scope, prioritize, and deliver SDK updates, event changes, and measurement enhancements
• Manage ongoing MMP vendor relationship, performance reviews, and contract governance
• Oversee SKAdNetwork strategy and attribution framework alignment with Media and Analytics teams
• Ensure consistent in-app event taxonomy, documentation, and governance
• Drive alignment between mobile measurement, cross-device identity, and paid media optimization
• Own architecture, governance, and roadmap of the Marketing AdTech stack, including: Tag management systems, Client-side tracking frameworks (web and app), Server-side event collection and data pipelines, CDP integrations and activation endpoints, Identity resolution and audience syndication
• Lead the strategy and implementation of server-side events and audience creation to support digital media activation, optimization, and signal resiliency use cases
• Ensure scalable, privacy-compliant data flows across paid media platforms and owned digital properties
• Improve signal durability in a cookie-constrained environment
• Partner with Engineering to define implementation standards and reduce technical debt
• Manage vendor relationships, contracts, and performance evaluation
• Evaluate and pilot emerging technologies across: Web personalization and dynamic content testing, Advanced audience modeling, Media clean rooms and data collaboration platforms
• Establish structured experimentation frameworks with clear success criteria
• Develop business cases for scaling, optimizing, or sunsetting new platforms
• Partner with Media, Analytics, and Product teams to operationalize successful pilots
• Act as the primary liaison between Marketing, Media, Analytics, Engineering, Product, Legal/Privacy, and external vendors
• Translate marketing objectives into scalable technical solutions
• Communicate platform performance, risks, and roadmap updates to leadership
• Develop documentation, governance standards, and implement best practices

Requirements:

• 3 – 5 years required, 5+ years desired experience in Marketing Technology, AdTech, Mobile Measurement, Digital Analytics, or related field
• Hands-on experience with a Mobile Measurement Partner (MMP) platform
• Strong understanding of: Server-side event tracking and digital signal architecture, Tag management systems and web/app tracking frameworks, Digital media activation and audience syndication, Attribution methodologies and incrementality testing
• Experience managing external technology vendors
• Working knowledge of privacy regulations (CCPA, GDPR) and consent management practices
• Strong cross-functional communication and stakeholder management skills
• Analytical mindset with the ability to connect platform improvements to business impact
• Experience implementing server-side tracking solutions
• Familiarity with CDPs, clean rooms, or identity frameworks
• Experience in subscription-based, DTC, or media environments
• Experience modernizing or consolidating marketing technology stacks