Senior Account-Based Marketing (ABM) Manager

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking an experienced Senior Account-Based Marketing (ABM) Manager to join their Global Account-Based Marketing and Regional Demand Generation team, responsible for driving revenue growth within Enterprise accounts in the AMER region through innovative ABM campaigns.

Responsibilities:

• Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
• Collaborate closely with the Enterprise Sales team to create and manage 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
• Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
• Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs

Requirements:

• 7+ years of marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Strong track record developing outbound programs in partnership with sales
• A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
• Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, etc
• Ability to partner closely with enterprise sales teams at large enterprise organizations
• Ability to work cross functionally with other marketing stakeholders such as product marketing, events, global demand generation, brand and more
• Ability to work well with external vendors and manage those relationships
• Experience launching paid media campaigns through LinkedIn
• Experience building personalized landing pages through Marketo, Highspot, Folloze, etc