Social Media Manager, Content Strategy Video - Remote

UnitedHealth Group is a health care and well-being company dedicated to improving health outcomes globally. The Social Media Manager will develop and execute social media and video strategies, establish partnerships, and manage video content across various platforms to enhance engagement and performance.

Responsibilities:

• Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels-including websites, blogs, landing pages, and other owned properties
• Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance
• Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy
• Audit existing channels and determine which content needs a refresh vs. archiving
• Execute refresh for dated content in partnership with creative teams with video and channel best practices
• Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels
• Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based storytelling across owned and social channels. Own content calendar and video content pipelines
• Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact
• Write search friendly headlines, descriptions, playlist titles and descriptions for all content
• Partner with content and creative teams to art direct video content to ensure viewability and engagement
• Experiment with formats-including Shorts, live streams, and long-form explainers-and lead A/B testing for titles, thumbnails, and packaging
• Stay current on YouTube and TikTok algorithms, and platform policy updates-especially those impacting healthcare content
• Manage relationships with YouTube and TikTok partners
• Provide video and search expertise to the broader social media and content teams
• Provide strategic support to the social media and digital teams, as needed

Requirements:

• Experience advising cross functional partners on video strategy, SEO, and GEO best practices
• Deep platform knowledge of YouTube, TikTok and video creation
• Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
• Proficiency with social media and search tools, analytics platforms, and content creation
• Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
• Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
• 7+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy