Product Marketing Manager

Eventeny is a company dedicated to simplifying the management of large-scale events. They are seeking a Product Marketing Manager to lead their product marketing division, focusing on strategy, process optimization, and cross-functional collaboration to enhance customer experiences and drive innovation.

Responsibilities:

• Develop and manage scalable go-to-market frameworks for product launches and feature updates, ensuring cross-functional alignment, accountability, and measurable results
• Establish and refine repeatable processes and playbooks for launches, campaigns, and reporting to increase operational efficiency and cross-team collaboration
• Craft clear, compelling messaging and positioning frameworks that communicate the unique value of our products and resonate with target audiences
• Build structure within the product marketing function—defining workflows, timelines, and communication systems that ensure smooth execution from strategy to delivery
• Partner with the customer team to develop high-impact collateral, including case studies, FAQs, decks, and training materials that drive product adoption and engagement
• Create and manage programs that strengthen customer relationships, collect testimonials, and capture insights to inform both marketing and product development
• Oversee the development of creative assets and campaigns that elevate the brand, inspire loyalty, and deliver memorable “magic moments” for customers
• Define KPIs, build dashboards, and lead post-mortem reviews to measure the success of marketing initiatives and drive continuous improvement
• Lead research efforts to understand customer needs, market trends, and competitive dynamics, turning insights into actionable strategies
• Lead and mentor the product marketing team, fostering a culture of collaboration, accountability, and innovation. Guide team members through professional development and performance growth
• Partner with product, sales, customer success, and design leadership to ensure cohesive communication, unified objectives, and efficient workflows
• Stay up to date on product marketing, operational, and industry trends, sharing insights and resources to strengthen team capabilities
• Occasionally travel to conferences and events to represent Eventeny and support company growth initiatives

Requirements:

• 3+ years in product marketing, preferably in SaaS, tech, e-commerce, or events
• Bachelor's degree in marketing, business, or a related field (MBA preferred but not required)
• Proven success in leading go-to-market initiatives, building scalable processes, and influencing revenue growth
• Experience managing and mentoring team members and collaborating cross-functionally with product, marketing, customer success, and sales
• U.S. work authorization is required. This role is not available for sponsorship
• Has a strong foundational understanding of SEO at scale
• Proficient in tools such as Adobe CC, Figma, Google Analytics, Google Search Console, and HubSpot
• Strong strategic thinking with the ability to translate complex ideas into clear, actionable plans
• Strong leadership skills with a collaborative and inspiring approach, including the ability to mentor and grow team members
• Exceptional communication and storytelling skills, with a knack for crafting persuasive narratives
• Exceptional project management abilities, ensuring timely delivery of initiatives, effective resource allocation, and cross-functional coordination
• Analytical mindset with experience measuring ROI and campaign effectiveness
• Creative problem-solving skills and the ability to thrive in a fast-paced start-up environment
• Possesses a growth mindset & is hypothesis-driven
• Genuinely interested in the event industry and new technologies
• Passion for Eventeny's mission and the impact we can have on the world
• To be considered for this position, you must include your portfolio, website, or other samples of work demonstrating end-to-end product marketing experience