Eventeny is a company dedicated to simplifying the management of large-scale events. They are seeking a Product Marketing Manager to lead their product marketing division, focusing on strategy, process optimization, and cross-functional collaboration to enhance customer experiences and drive innovation.
Responsibilities:
- Develop and manage scalable go-to-market frameworks for product launches and feature updates, ensuring cross-functional alignment, accountability, and measurable results
- Establish and refine repeatable processes and playbooks for launches, campaigns, and reporting to increase operational efficiency and cross-team collaboration
- Craft clear, compelling messaging and positioning frameworks that communicate the unique value of our products and resonate with target audiences
- Build structure within the product marketing function—defining workflows, timelines, and communication systems that ensure smooth execution from strategy to delivery
- Partner with the customer team to develop high-impact collateral, including case studies, FAQs, decks, and training materials that drive product adoption and engagement
- Create and manage programs that strengthen customer relationships, collect testimonials, and capture insights to inform both marketing and product development
- Oversee the development of creative assets and campaigns that elevate the brand, inspire loyalty, and deliver memorable “magic moments” for customers
- Define KPIs, build dashboards, and lead post-mortem reviews to measure the success of marketing initiatives and drive continuous improvement
- Lead research efforts to understand customer needs, market trends, and competitive dynamics, turning insights into actionable strategies
- Lead and mentor the product marketing team, fostering a culture of collaboration, accountability, and innovation. Guide team members through professional development and performance growth
- Partner with product, sales, customer success, and design leadership to ensure cohesive communication, unified objectives, and efficient workflows
- Stay up to date on product marketing, operational, and industry trends, sharing insights and resources to strengthen team capabilities
- Occasionally travel to conferences and events to represent Eventeny and support company growth initiatives
Requirements:
- 3+ years in product marketing, preferably in SaaS, tech, e-commerce, or events
- Bachelor's degree in marketing, business, or a related field (MBA preferred but not required)
- Proven success in leading go-to-market initiatives, building scalable processes, and influencing revenue growth
- Experience managing and mentoring team members and collaborating cross-functionally with product, marketing, customer success, and sales
- U.S. work authorization is required. This role is not available for sponsorship
- Has a strong foundational understanding of SEO at scale
- Proficient in tools such as Adobe CC, Figma, Google Analytics, Google Search Console, and HubSpot
- Strong strategic thinking with the ability to translate complex ideas into clear, actionable plans
- Strong leadership skills with a collaborative and inspiring approach, including the ability to mentor and grow team members
- Exceptional communication and storytelling skills, with a knack for crafting persuasive narratives
- Exceptional project management abilities, ensuring timely delivery of initiatives, effective resource allocation, and cross-functional coordination
- Analytical mindset with experience measuring ROI and campaign effectiveness
- Creative problem-solving skills and the ability to thrive in a fast-paced start-up environment
- Possesses a growth mindset & is hypothesis-driven
- Genuinely interested in the event industry and new technologies
- Passion for Eventeny's mission and the impact we can have on the world
- To be considered for this position, you must include your portfolio, website, or other samples of work demonstrating end-to-end product marketing experience