Product Marketing Manager

dormakaba Americas is a leading global provider in the access solutions market, seeking a Product Marketing Manager for their Access Control and Identity Management team. This role involves leading product positioning and Go-To-Market strategies for new offerings, collaborating with cross-functional teams to drive brand growth and customer engagement.

Responsibilities:

• Create business plans that identify segment growth potential to build a competitive advantage
• Build strategies that drive emerging product growth and drive business in new markets leveraging our existing and emerging strategic partnerships
• Manage the development of Go-To-Market strategies for new product launches, including market research, competitive analysis, and customer insights
• Collaborate with sales, marketing, engineers, and product teams to develop product positioning to develop marketing campaigns to sell the product
• Engage with customers and business development to build a pipeline for growing this business in the Americas

Requirements:

• 3+ years' experience in product marketing or product management
• Bachelor's degree in Marketing, Business, or related field or equivalent
• Travel – up to 50% (at times)
• Data Center or Critical Infrastructure experience
• Electronics experience
• Software experience
• Security/Access Control experience
• Customer facing experience