Growth Marketing Manager

Artisan Talent is representing a high-growth technology company in the national security space seeking a Growth Marketing Manager to lead their demand generation efforts. This role is focused on building a data-driven pipeline system across various marketing channels while ensuring accountability for sales-qualified pipeline targets.

Responsibilities:

• Own quarterly and annual sales-qualified pipeline targets with clear ROI accountability
• Build and execute an integrated demand generation strategy spanning paid media, SEO, content, events, partnerships, and sales-led initiatives
• Lead structured growth experimentation programs across acquisition, conversion, and lifecycle stages
• Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms
• Identify and validate new demand channels through controlled pilots and performance analysis
• Build scalable SEO and content programs that generate qualified inbound demand
• Apply AI-enabled workflows to accelerate campaign creation, targeting, personalization, and performance analysis
• Optimize full-funnel conversion: landing pages, lifecycle nurture, lead scoring, and pipeline velocity
• Partner cross-functionally with Events and Partner Marketing teams to maximize pipeline impact
• Develop clear multi-touch attribution models that connect marketing activity to revenue outcomes
• Create repeatable playbooks and systems that scale as the organization grows

Requirements:

• 6+ years of B2B performance or demand generation marketing experience in startup/B2B SaaS
• Proven track record of generating measurable sales-qualified pipeline (not just MQLs)
• Hands-on experience managing paid advertising platforms (LinkedIn, Google, etc.)
• Experience driving SEO and content strategies that produce qualified demand
• Strong analytical mindset and comfort working deeply in performance data
• Experience working in fast-moving, ambiguous startup environments
• Proficiency with modern martech tools and AI-enabled marketing workflows
• Excellent cross-functional collaboration and communication skills
• Passion for mission-driven work