Director, Technical Product Marketing (Remote)

runZero is a company focused on transforming vulnerability management through innovative solutions. They are seeking a Director of Technical Product Marketing to craft compelling messaging and strategic positioning for their exposure management platform, ensuring effective communication of its technical capabilities to target audiences.

Responsibilities:

• Develop clear, differentiated messaging that communicates runZero’s unique value to technical audiences while shaping persona-specific and vertical-specific content for key use cases
• Dive deep into runZero’s technical features to uncover benefits that resonate with prospects, translating insights into engaging content such as blogs, web content, case studies, demos, ebooks, and presentations
• Build compelling demo narratives and presentations that highlight runZero’s capabilities in solving real-world problems and drive engagement
• Conduct competitive analysis leveraging previous experience in the attack surface and exposure management markets, positioning runZero effectively against alternatives and providing actionable insights to the sales team
• Plan and execute product launches, align and enable internal teams, and relentlessly prioritize the most important components
• Enable the sales team with a stream of resources, including battle cards, pitch decks, and technical content tailored for specific customer segments
• Represent runZero at industry conferences and third-party events, delivering demos contextualized for each audience
• Collaborate with fellow marketing team members to develop technical top-of-funnel content that generates awareness and aligns with broader campaign strategies
• Manage all product and platform content on the website, ensuring it is frequently updated to reflect ongoing product releases and new capabilities
• Collaborate on the product roadmap by sharing insights from market research, competitive developments, customer feedback, and hands-on exploration of the platform
• Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful
• Manage an analyst relations program, developing relationships with key analysts, managing end-to-end processes for market evaluations conducted by various analyst firms, and performing regular briefings

Requirements:

• 10+ years of experience in cybersecurity
• 5+ years in product marketing and/or sales engineering, preferably in smaller, startup organizations
• Knowledge of attack surface management, CAASM, vulnerability management, and exposure management markets
• High technical proficiency in networking and cybersecurity concepts, with the ability to communicate these concepts
• A passion for translating technical features into compelling content and messaging
• Proven ability to create impactful marketing assets, such as blogs, presentations, and demos, for technical and non-technical audiences
• Exceptional storytelling skills, crafting messaging that resonates across industries
• Strong interpersonal and management skills, with experience collaborating across cross-functional teams and external stakeholders
• Excellent written and verbal communication skills, with the ability to present effectively in digital and in-person formats
• A self-starter mentality with a hands-on approach to problem-solving and driving initiatives independently
• Strong collaboration skills and open-minded, with the ability and desire to incorporate feedback from other stakeholders and product experts
• Ability to prioritize and assess what's most important in a startup environment with lean teams