Marketing Program Manager

ServiceNow is a global market leader in AI-enhanced technology, aiming to transform how organizations work. They are seeking a Marketing Program Manager to lead complex digital programs, translating strategies into execution-ready initiatives while managing dependencies and ensuring successful delivery across cross-functional teams.

Responsibilities:

• Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies
• Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing
• Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria
• Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined
• Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment
• Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch (platform, data, content, localization, enablement)
• Create and present status reporting at Steering Committee and Sponsor level, leading executive-level meetings with confidence and clarity
• Standardize delivery models, playbooks, and operating practices to improve predictability and quality at scale
• Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology
• Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution
• Guide teams through project challenges, removing obstacles and providing technical solutions to keep programs on track
• Ensure initiatives launch with clear ownership, readiness validation, and post-launch accountability
• Apply consistency and best practices across all project phases, tracking outcomes and benefit realization

Requirements:

• 7+ years of hands-on program and project management experience in enterprise environments
• Proven track record managing multiple large, concurrent programs spanning business applications and marketing technology platforms
• Experience leading cross-functional programs involving Product, Engineering, Analytics, and Marketing stakeholders
• Demonstrated success leading Steering Committee and executive-level meetings
• Experience overcoming program crises and navigating complex organizational challenges
• Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
• Comfortable using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on marketing technology and operations
• Exceptional executive communication and stakeholder management skills
• Strong systems thinking with the ability to identify patterns, interdependencies, and second-order effects across complex program landscapes
• Proven ability to drive alignment across competing priorities and diverse cross-functional teams