Cisive is a company focused on making talent acquisition seamless through technology-driven background screening solutions. They are seeking a Senior Partner Marketing Manager to develop and manage partner marketing programs that enhance pipeline growth, collaborating across various teams to execute co-marketing initiatives.
Responsibilities:
- Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners
- Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars
- Identify growth opportunities across integration partners and channels and translate them into executable plans
- Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion
- Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits
- Manage integrated partner launches with Product and Partnerships
- Partner with Sales and BDR teams to create partner-specific collateral
- Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs
- Create partner-specific messaging addressing healthcare hiring realities
- Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials
- Enable internal Sales/CS teams to leverage partners in the sales cycle
- Measure partner impact and provide reporting to GTM leadership
Requirements:
- 7–10 years B2B marketing experience with proven GTM impact
- 3–5 years partner marketing experience (alliances, channel, tech partnerships)
- Healthcare industry background
- Experience running integrated campaigns tied to revenue outcomes
- Strong cross-functional leadership skills
- Excellent writing and messaging skills
- Background screening, HR tech, or compliance-adjacent experience
- Experience marketing ATS/HRIS integrations
- Familiarity with GPO and association marketing in healthcare