Partner Marketing Manager/Sr/Dir

Cisive is a company focused on making talent acquisition seamless through technology-driven background screening solutions. They are seeking a Senior Partner Marketing Manager to develop and manage partner marketing programs that enhance pipeline growth, collaborating across various teams to execute co-marketing initiatives.

Responsibilities:

• Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners
• Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars
• Identify growth opportunities across integration partners and channels and translate them into executable plans
• Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion
• Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits
• Manage integrated partner launches with Product and Partnerships
• Partner with Sales and BDR teams to create partner-specific collateral
• Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs
• Create partner-specific messaging addressing healthcare hiring realities
• Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials
• Enable internal Sales/CS teams to leverage partners in the sales cycle
• Measure partner impact and provide reporting to GTM leadership

Requirements:

• 7–10 years B2B marketing experience with proven GTM impact
• 3–5 years partner marketing experience (alliances, channel, tech partnerships)
• Healthcare industry background
• Experience running integrated campaigns tied to revenue outcomes
• Strong cross-functional leadership skills
• Excellent writing and messaging skills
• Background screening, HR tech, or compliance-adjacent experience
• Experience marketing ATS/HRIS integrations
• Familiarity with GPO and association marketing in healthcare