Senior Manager Marketing Operations

Litify is a leading company in legal technology, providing an all-in-one legal operating solution built atop Salesforce. The Senior Marketing Operations Manager will own the marketing tech stack, ensure data accuracy, and optimize processes to drive measurable impact on pipeline and revenue.

Responsibilities:

• Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects
• Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement
• Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership
• Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey
• Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives
• Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance
• Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs
• Maintain high data integrity through ongoing enrichment, cleansing, and governance
• Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence
• Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics
• Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives
• Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently

Requirements:

• 4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment
• Deep expertise in Marketo and Salesforce (required)
• Strong analytical skills with the ability to work with complex datasets and build actionable reports
• Experience with multi-touch attribution, lead lifecycle management, and marketing data governance
• Proven success improving business and system processes across cross-functional teams
• Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
• Solid understanding of leading marketing technology solutions and integrations
• Excellent organizational and project management skills, with the ability to balance multiple priorities
• Experience managing vendors, agencies, or martech budgets
• Comfortable working autonomously in a fast-paced, evolving environment
• Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus