Senior Product Manager, Social

HubSpot is an AI-powered customer platform that helps businesses grow by focusing on customer needs. They are seeking a Senior Product Manager to lead their Social teams, responsible for defining product vision and strategy for social content creation, management, and analytics.

Responsibilities:

• Own the product vision across social content creation, management, and analytics, defining a multi-quarter strategy tied to customer outcomes and business goals
• Create a shared vision and cohesive roadmap for the future of social at HubSpot as a critical member of the Product Triad - our system for building product collaboratively and strategically
• Partner with AI teams to bring generative content creation and intelligent workflows into social, shaping how marketers go from idea to published post
• Navigate a fast-moving landscape of social platform API changes, emerging networks, and evolving content formats (Meta, LinkedIn, TikTok, YouTube, Reddit, and beyond)
• Use data to guide strategy and decision making, including defining success metrics, evaluating tradeoffs, and pressure testing assumptions where signal is imperfect
• Guide new product ideas from initial concept all the way through launch

Requirements:

• Experience launching customer-facing products, ideally across social media tools, content creation platforms, or modern marketing software
• Strong content and marketing empathy, with experience building tools for marketers rather than purely technical users
• Comfort operating in ambiguous, evolving problem spaces and turning uncertainty into clear direction
• A data-oriented approach to product management, using metrics and tradeoffs to inform strategy
• Technical fluency and systems thinking across shared platforms and foundations
• A bias toward action and progress, with sound judgment about when to ship, when to iterate, and when to pause and learn
• The ability to clearly articulate product strategy and tradeoffs to cross functional partners and senior stakeholders
• Experience operating effectively in complex product ecosystems where success depends on influence and coordination rather than direct ownership
• Familiarity with social media marketing workflows - publishing, scheduling, content management - and the metrics that drive growth and ROI
• Experience building products that integrate with third-party platform APIs (social networks, ad platforms, or similar partner ecosystems)
• Background in martech, content management, or adjacent B2B SaaS platforms
• Exposure to AI/ML-powered product experiences, particularly generative content creation or intelligent automation