Popl is defining a new category in In-Person Go-To-Market, helping revenue teams turn real-world interactions into measurable pipeline and revenue. The Senior Product Manager will own product areas end-to-end, drive customer discovery, and create engaging product narratives while leveraging AI to enhance workflows and output.
Responsibilities:
- Own product areas end-to-end: Take messy problems, understand the customer deeply, and figure out the right way to attack them. Partner with engineering and design to ship
- Drive customer discovery and synthesis: Ask the right questions, listen carefully, and turn what you hear into clear direction for the team. Contextualize everything against where the business is heading
- Own product update and launch narratives: Translate what we ship into engaging, customer-facing content that resonates with the right audience across email, LinkedIn, and the website
- Build and maintain Sales and CS enablement content: Decks, one-pagers, and battle cards that help our Sales and Customer Success teams walk into conversations with confidence
- Use AI across all of the above: Build repeatable workflows that let you move faster and scale output without scaling headcount
Requirements:
- 3+ years in product management, product marketing, or a closely adjacent B2B SaaS role: You understand the B2B buyer journey and you've shipped product that customers actually use
- AI-native, not just AI-curious: You've built workflows, not just used tools. You know how to apply AI across research, product work, content creation, and go-to-market execution without losing your voice or your judgment
- Strong customer instincts: You know how to ask the right questions, listen well, and synthesize messy customer input into clear direction
- Product sense and taste: You know what good looks like when it comes to building product. You push past the obvious first draft and find the solution that actually works
- Comfort with ambiguity and prioritization: You can look at five competing things, figure out what actually matters, and not get paralyzed
- Strong partnership with engineering and design: You go deep on tradeoffs, scope things down when needed, and push back on over-engineering
- Data fluency: You can pull your own data, form hypotheses, and validate decisions with evidence
- Bias toward shipping: You're wired to ship, learn, and iterate, not perfect-spec everything before it leaves your desk
- A natural storyteller: Sharp narrative instincts, comfortable directing AI to accelerate output without losing your voice
- Extreme ownership and initiative: You spot gaps, propose solutions, and execute without waiting to be told
- Public proof of storytelling: an active presence on LinkedIn or other platforms where you share content and the world engages back
- Experience building for or marketing to event marketers, field marketers, or revenue operations teams
- Familiarity with CRM or martech ecosystems like Salesforce, HubSpot, or Marketo
- Design fluency: comfortable in Figma and able to direct visual assets