Director, DTC Performance Marketing, Ecommerce (Full-Time, Remote)

Neon Growth is a fast-growing, performance-focused marketing agency working with ambitious ecommerce brands. The Director of DTC Performance Marketing is responsible for owning the performance media strategy and execution for ecommerce/DTC brands, driving results across various paid channels, and leading a team to optimize performance outcomes.

Responsibilities:

• Own performance outcomes for ecommerce accounts across paid social and paid search
• Actively operate inside ad accounts, not just review them
• Drive structure changes, budget shifts, and optimization decisions continuously
• Be accountable for revenue, efficiency, and scale, not activity
• Own the creative testing strategy in partnership with the Creative Director
• Translate performance data into clear creative direction and testing priorities
• Push teams to increase creative volume, quality, and speed
• Kill underperforming concepts quickly and scale winners decisively
• Make independent decisions without waiting for consensus
• Prioritize speed, clarity, and outcomes over perfection
• Know when to test, when to double down, and when to cut
• Lead and QA ecommerce media buyers and junior team members
• Set clear performance standards and expectations
• Identify underperformance quickly and act on it
• Raise the bar across strategy, execution, and thinking
• Clearly articulate what’s working, what’s not, and what happens next
• Present insights and decisions with confidence and logic
• Avoid vanity reporting - insight only if it drives action
• Revenue and efficiency improvement over time (ROAS, CPA, MER)
• Speed and quality of execution and iteration
• Strength of decisions under ambiguity
• Creative testing velocity and learning clarity
• Performance and reliability of the team you lead
• Talking about strategy does not count as strategy