Manager, Regional Marketing (Chicago/MW)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently and innovating. The Regional/Field Marketing Manager is responsible for executing the regional marketing plan, leading wholesaler marketing communication, and developing customized media plans to support sales objectives.

Responsibilities:

• Execute regional marketing plan
• Lead Wholesaler marketing communication
• Develop customized media plans with wholesalers
• Champion Brand Standards and National Marketing Plan
• Adopt and adapt US playbook for local markets, performance reporting, and agency roster management
• Execution of how the MABI National Marketing Playbook comes to life in the region
• Influence Sales A&P, Wholesaler Funded Marketing Activities
• Veto In Market Execution
• Critical Relationships Regional Sales Enablement & Finance
• Field Sales, Brand Commercialization, Consumer Connection
• Regional Growth Planning, Experiential Playbooks & Calendars, Brand Budgeting & Strategic Platform Development

Requirements:

• Bachelor's Degree & 4-6 years of experience of Marketing experience in Alc/Bev or CPG
• Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
• Proven ability to think creatively, coupled with strong analytical and project management skills