Senior Product Manager, Commerce Personalization & Recommendations

REI is a company committed to inclusivity and the outdoors, and they are seeking a Senior Product Manager to deliver high-performing commerce personalization. This role involves owning the recommendation systems and managing mid and lower-funnel experiences to enhance digital shopping.

Responsibilities:

• Own the product vision and roadmap for REI’s commerce personalization and recommendation systems across web and app
• Manage end-to-end ownership of product recommendations, including UX, algorithms, data feeds, merchandising rules, experimentation, and vendor partnerships
• Define and deliver mid and lower‑funnel personalization across Search, PDP, Cart, Checkout, and Post‑Purchase experiences
• Build and maintain a prioritized experimentation and learning agenda to improve discovery, evaluation, conversion, and units per order
• Partner closely with engineering, data science, merchandising, app, CX, and marketing teams to deliver stable, high‑performing personalization at scale
• Partner with platform/experience teams to execute select lower‑funnel content personalization tactics using shared decisioning/experimentation capabilities
• Translate customer needs, behavioral signals, and predictive models into clear product requirements and measurable outcomes
• Communicate effectively with stakeholders and leadership on strategy, performance, risks, and tradeoffs

Requirements:

• 7+ years of product management experience, ideally in ecommerce, personalization, recommendations, or data‑driven platforms
• Proven experience owning complex, cross‑channel systems from strategy through execution
• Exceptional understanding of recommendation systems, personalization frameworks, experimentation, and decisioning models
• Experience working with engineering, data science, analytics, and merchandising teams
• Demonstrated ability to guide without authority and drive alignment across multiple teams
• Experience collaborating with engineers, data scientists, designers, and cross‑functional partners to deliver customer‑facing products
• Ability to translate technical concepts and data insights into clear product strategy and prioritization
• Track record of delivering measurable business impact in an agile environment
• Exceptional analytical mindset with comfort interpreting experiment results and performance metrics
• Excellent communication skills, with the ability to translate complex concepts into clear narratives
• Experience in retail or omnichannel commerce environments
• Experience working with personalization or recommendation vendors and platforms
• Familiarity with predictive models, behavioral signals, and decisioning frameworks
• Experience leading initiatives spanning multiple digital surfaces (app and web)