About this role
TikTok is the leading destination for short-form mobile video, and they are seeking an Assortment Strategy Manager to enhance their e-commerce operations. The role involves analyzing consumer demand trends, developing product assortment strategies, and monitoring product performance to support sustainable growth.
Responsibilities:
- Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop
- Develop product assortment strategies that strengthen platform supply and ensure products align with market demand
- Partner with merchant strategy teams and industry teams to guide supply development in priority product categories
- Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities
- Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness
- Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth